Cafs Notes Groups

Community and Family Studies| Groups in Context | HSC Core Topic| tien [Pick the date] | Identifying groups with specific needs * Identify special characteristics of each group in order to justify why each should be considered a unique entity * Describe people who belong to different groups within society by: * Identifying the needs of the people in these groups * Evaluating the access of these groups in resources GAY AND LESBIANE -Sexual orientation towards same sex -Need more acceptance and support because they feel isolated -Health needs of HIV/AIDS Discriminated against -Socially isolated -Low self esteem -Poor identity and self image NEEDS Access to Services -Health support that promotes sexual protection, physical and mental health: AIDS Council of NSW (ACON) -media that informs about gay-friendly events and services: Sydney Star Observer Gay and Lesbiane Rights Lobby Group is a support group that helps them access resources equitably, fights for their rights and anti-discrimin ation Twenty10: social organisation for them to raise self-esteem and network with others, and cope with societys stereotypical attitudes.Targets the youth. -Need education about sexuality & safe sex. Hard to access this. -Have to educate public about them to reduce homophobia. -Employment: need protection from discrimination, the Anti-Discrimination Act 1977 Financial Support: don't become parents so generally have better socio-economic status. Law still recognises them as a couple so they stil get the same certain legal rights financially. Health: -need education about sexual health to avoid getting HIV/AIDS.Fear of underaged gay sex (under 18) limits their access to medical attention, -Problems of substance and alcohol abuse, higher suicide rates, depression due to rejection and discrimination -Need to find safe housing in area without discrimination & harassment. -Need safety and security without gay hate, emotional or physical violence. People's homophobic attitudes damages sel f-esteem and sense of self worth. E. g. religions that promote gay hate. Gays feel rejected from church communities. Need to adjust to their sexual sense of identity. -Can feel isolate because it's different. -Cultural and bias perception of gay culture can make them self-reject or homophobic. Confused, in denial and despair. Understanding from people is important. FACTORS Age: young people might not know resources available. So they get confused, lonely, frustrated. Very scared of rejection, so they keep it a secret and completely limits their access to resources. Young people facing discrimination and bullying at school can complain to the Anti-Discrimination Board, or is facing discrimination from the school they can report to Department of Education and Training -Most disability services only deal with disability, except for the Rainbow Support Group thats gives support to developmental disabled who are gay. Education about their sexuality, support groups, safe sex practuces enh ance the access to services and wellbeing.Parents and Friends of Lesbians and Gays (PFLAG) gives help and info to keep family and friends close to their homosexual people. Ethnic and cultural beliefs limits their access to services if their religion doesn't accept homosexuality, they feel ashamed. Have to hide it. Beit el Hob is a Middle Eastern gay support group. Gender: gay males have more obvious stereotypical characteristics and suffer more discrimination. Limits access to services and makes them need it more, especially medicaly if they get gay-hatred fueled violence.Females are getting more socially accepted, aren't as obvious so get more access to services. Location: services mostly in city, rural gays find it harder. Still able to access over phone/internet. -More scared of inexperienced or homophobic health care professionals, limits access to health services. Also not comfortable comming out to them. Socio-economic status: more financial support so more access to resources and services. AGED -ABS says 65+ -National Senoirs association says 50+ -increased population and expectancy life expectancy: 76 for men and 82 for women -give wisdom and experience to society with employment and raising kids -retire=more leisure time -less income, rely on gov benefits, super and savings -more vulnerable to illness nd disability -most live at home, some need support eg HAAC -get lonely as people die -less mobile and more frail NEEDS: Access to services: -need more family and government support due to decrease health and mobility -need health services that still keep their independence -eg GPs, hospitals, breast scans, public transport Assistance services: Home Care, Catholic Care of the Aged, Home and Community Care, Meals on Wheels, family, community nurses -reluctance to rely on services because they don't want to admit their age/health, lack knowledge, physical problems, high price, think its family's responsiblity. Education: -important to keep up with technolo gy sklls because they weren't raised up with it for communication, information and access to services and goods -e. g. computers and internet -might want to learn new leisure activity -ask a friend/family for assistance meets intellectual needs, increase social and self-esteem wellbeing -may need training at work for technology and skills to maintain their employability Employment: -most are retired or part time working only due to health/choice -so they lose job satisfaction, money, social contacts, routin and responsibility -changes self esteem and sense of identity because they have smaller role in society -new technology makes it harder for them to get a job -a lot do volunteer work or child minding Health: -more risk of bad health and medical issues -need affordable and accessible health care and medication spend more on medical, so higher socio-economic status = better health -decrease bone density and muslce mass, prone to falls, heart disease and cancer, chronic illness can lead to impairment eg asthma/athriritis, diabetes, vision and hearing impairment , depression, dementia -hard to complete daily tasks -often need nursing home care Housing: -most (90%) stay at home -may need rearrangements at home & $$ for this -assistance such as HAAC is a home service that does things like add handrails in toilets, add building ramps federal funding, respite care, delivered meals, home nursing, home maintenance, Meals on Wheels -might need a carer if they can't afford full time help they can live with relatives, grannly flat, smaller house, retirement village, nursing home -informal support is decline because more women go to work instead of staying at home, increased divorced rate, children move far from home -retirement homes provide socialisation through leisure eg swimming pool and stimulation -nursing homes provide meals, ersonal and miedcal if there really disabled/frail -respite care for family members Security & Safety: -emotional needs, need to keep in to uch with friends & family -physical: adequate housing and good health can due vulnerable because their frail and lonely, esp. in public. Often targets of thefts, assaults, scams -get isolated as their friends die and family move away Self-esteem -need to be healthy, working, independent to maintain high self-esteem. have to feel useful through involvement in voluntary work,hobby, part time work, socialising -Dependent, retired, health problems = low self-esteem Sense of identity -dead spouse, living alone, not close to family, friends = no sense of belonging Financial Support superannuation is compulsory since july 1992 -wage if still working -centrelink benefits: Age Pension/Newstart Allowance for mature people (50+), Pharmaceutical Allowanc, -Pensioner Concession Card, Health Care Card, commonweath senoirs health card (cheaper doctors, speialists, chemists), Rent Assistance FACTORS Age: -determines their superannuation, pensions and drivers license test -changes peoples attitudes, eg harder for older people to find employment if employee thinks they won't stay for longDisability: -increases with age, eg arthritis -some can get the Disability Support Pension/Mobility Parking Scheme -can get community transport Education: -if they learn how to use technology it increases their access to more goods, sserivces and information -eg Federal Government's senoirs website gives supportive resources -to get info on new driving regulations eg roundabout rules to pass driving test and keep their license -about health issues Gender: women better at maintaing friendships -men get lonelier when their partner dies -women have longer life expectancy, more aged women Location: -have more access to health, education, government departments in urban area then rural -rural aged have closer family ties Socio-economic status -big impact on wellbeing -high status=private health insurance, money for entertainment and travel -low status=can't afford car, public hospital waiting list f or non-elective surgery Homeless People â€Å"without a conventional home & who lack most of the economic & social supports that a home normally affords† * Legal definition: inadequate access to safe and secure housing * Stopped getting support from family/friends, so don’t feel belonging with people or community * Might have financial debt, not enough money for housing, drug or alcohol problems, no jobs or place in society, socially isolated, domestic violence is the biggest cause of their homelessness esp. or women, family breakdown for young people * Physical, mental and health and wellbeing problems Needs ACCESS TO SERVICES: * Can’t access the services available if they can’t read (eg centrelink); they need help finding and accessing services * it’s already too full or the service doesn’t have enough resources to meet demands, eg Wedley Mission * Biggest need is crisis accommodation * Government gives: Supported Accommodation Assistance program: gov gives money to agencies for refuges and shelters * National Homelessness Strategy: prevents and supports homeless people * St Vincent de Paul: biggest charity organisation, runs Matthew Talbot Hostel for homeless men EDUCATION * They need it to know about services they can access, and to confidently access them * Need education that fosters independence and self-esteem * Usually low self-esteem, lack of resources, no sense of belonging, poor utrition= bad concentration, lack of economic resources; makes it hard to get education * Need to learn how manage resources, decision-making and problem solving * Student welfare services: targets youth at school in need to prevent homelessness * Homeless might be educated but are homeless because of things they can’t control, eg family/money * Job Placement, Employment & Training programs helps youth with education and work EMPLOYMENT * Unemployment causes homelessness * Most use Supported Accommodation Assistance program * Why they can’t find employment: Low self esteem * Poor health * Lack of social support * Poor education * Lack of suitable skills and knowledge * Might have very low paying jobs * They need equitable access to training for skills * Community organisations need more money to train them * Young homeless people need education, employment training and transport close t to their homes * Government should offer subsidies to employers so they hire homeless people * They need a case manager if they are employed to make sure they stay employed FINANCIAL SUPPORT * Needed for basic needs; food, clothing, shelter Centrelink Community Officers go around to help homeless apply for Centrelink benefits eg Youth Allowance, aged, Disability, Unemployment Benefits * Can’t get centrelink if they don’t have a fixed address * Welfare organisations funded by Emergency Relief Programs: * – Smith Family * St Vincent de Paul * Salvos * Lifeline * Drug & alcohol addicts spent thei r money of their addictions; refuse help because their running away from their bad past and don’t want to be found HEALTH * High health needs because they have more problems Mental disorders; malnutrition; drug/alcohol abuse; sexual health problems- both consequence and result * Gets heaps of health problems: frostbite, leg ulcers, depression, self-hatred, self-harm * Women are more vulnerable to violence and sexual assault * STDs etc if do sex work for survival * Neglected need under food, housing, work * Only get help when in crisis * Need health care that is free, flexible, holistic, non-discriminating, bulk bills, walk-in appointments * Need counselling to deal with their emotional trauma Need mental health services to be improved, more accessible, less waiting time; need access to drug and alcohol rehab services, more rural healthcare HOUSING * Don’t have enough money to live in a safe environment * Department of Public Housing-Homelessness Action Team * Need emer gency crisis accommodation * Supported Accommodation Assistance program * Commonwealth or State Housing Agreement * Rental Assistance; and help through Mission Australia * Housing has be available, adequate, appropriate, emergency and short-term, and permanent too.Has to meet their needs; works with education, employment, health services SECURITY & SAFETY * There not safe on the streets, alleyways, parks, etc * Temporary accommodation so they have no sense of belonging or security * Commonwealth Department of Family & Community Services- Reconnect Program: helps young homeless people reconcile with family, improve education and skills * Partnerships Against Domestic Violence Strategy gives money to stop domestic violence to there’s less people living in abusive environments, which is a major cause of homelessness SELF-ESTEEM They have low self-esteem from family breakdown, abuse, assault, lack of education, mental illness, poverty * Poor view of future * Seem aggressive or ho stile because of their bad experiences and lack of communication skills * Need to feel belonging to the community SENSE OF IDENTITY * Their low self-esteem, unemployment, low/no income, homeless stigma poor sense of identity * Don’t have a proper home so no strong identity * Can’t get Centrelink Access to resources AGE * Some people are too young to access services; eg some only accept people 12+ * Centrelink payments can be age based Affects what they know and experienced; eg old person knows support services but doesn’t access it because of past bad experiences * Most homeless youth have mental illness so don’t access resources, and there’s a lot so less resources DISABILITY * Disabled people can get Disability pensions * Not mobile; so can’t physically access resources * Harder to communicate and access resources * But it depends on the type of disability and how much it affects them EDUCATION * Education helps to find and access resource s Poor literacy skills = can’t access resources eg Centrelink * Can get referred to resources through school if their young * Education increases employment so less likely they’ll be homeless ETHNICITY/CULTURE * Language barrier * Need support staff that speaks other languages or are culturally sensitive * A lot of non-English speaking and Indigenous homeless people GENDER * Gender specific services; Matthew Talbot House, Catherine McAuley House, women’s refuges * Females look for help more, but more likely to have hildren so need more * Women tend to escape domestic violence * Men have more jobs available so easier to access to financial resources LOCATION * Urban areas have more resources than rural * They move place to place; No permanent address = no centrelink SOCIO-ECONOMIC STATUS * They have little or no money * No money = hard to get resources * Don’t get centrelink if they don’t have a fixed address * Poor people tend to live in areas wher e it’s hard to find a job Rural Families * Live far from suburbs and capital cities * Agricultural industry Small close knit communities * Not as much contact with others * Supportive families * Low population density NEEDS ACCESS TO SERVICES * Hard to get services at rural towns so they have to travel to bigger towns * Internet is important in getting services such as banking, but they have to know how to use technology * Centrelink assistance through rural call centres, theres rural officers so they don’t have to go all the way to the office * Have to travel far for medical facilities, sporting venues, shopping centres * Cost more money and time, reorganise scedules Expensive rural services because of the delivery * Disabled or ill people have harder access to facilities and support networks * Different ethnic backgrounds have less support networks, eg worship or help with literacy * Young people = less casual work if their at school, so less financial independence a nd resources * Old people = have work skills but increased mobility means harder to travel to access resources EDUCATION Usually have one big school for K-12 or one small public school, limited subject choice and teachers have to teach more * Rural students might need educational resources from far schools or school of the air, boarding school * Ned access to computer and facsimile technology long distant or school of the air, financial resources needed for boarding school * Assistance for Isolated Children scheme designed by Department of Education * Training and Youth Affairs program from Centrelink = helps students who can’t go to government school everyday cause it’s too far; gives allowance without a mans test * Boarding Allowance but have to pass the Parental Income test EMPLOYMENT Limited to work on farms and properties, or trade in the town, seasonal work like fruit picking but no security * Females have less career choice but can still do farming property * Mo st youth have to leave rural rown for further education FINANCIAL SUPPORT * Rural towns are dominated by one industry, so there’s no predictable income, and there can be rapid financial downturns; eg if the harvest doesn’t do well that year then there’s payments from Centrelink eg Flood Assistance Package * Rural people can get: * Remote Area Allowance * Crisis Payment * Diaster Relief Payment * Exceptional Circumstances Relief Payment HEALTH * Severe doctor shortage * Neglected because there’s only a few specialist facilities, ill or disabled have to travel far for health services * Less support networks for disabled or chronically ill Less bulk billing so it’s harder for socio-economically disadvantaged to get medical attention * Government scheme to encourage young doctors to move out of urban areas into rural areas, rural doctors get full Medicare Rebate which means the patient gets more rebate, so more doctors can bulk bill HOUSING * Lower cos t of living but spend more on travel * Can feel isolated at home * Need resources like communication, entertainment eg computer, internet, mobile phones, cable pay television SECURITY AND SAFETY * More physical security because of close knit community * Feel threatened from travellers * Financially insecure cause stress and worry if in debt * Need financial assistance and emotional assistance, counselling and informal support SELF-ESTEEM Feel helpless if there’s natural disasters impacting their work and income * Can feel like a failure if there work fails * Can rely on family, friends, banks, government = low self-esteem and self worth * Need emotional support and new work so they don’t give up and can still provide for family * The Farm Help – Supporting Families Through Change program gives them access to payments, financial counselling, grants; lets farmers meet their physical needs for family and emotionally by increasing self-esteem and security SENSE OF I DENTITY * Farmers used to be well off but now the weathers unpredictable and commodity prices are lower, their future can be uncertain * Rural areas are seen as for farming and mining Tourism creates a new sense of identity for these areas Factors affecting access to resources for rural families AGE * Not a barrier for farming & work, young and old can do it * Teenagers have limited access to social or sporting commitments, special resources, but most leave after high school so the average age of farmer is increasing * so older farmers have less mobility making it harder to maintain their farm DISABILITY * disabled people have extra limits to resources eg support groups, services, recreation, shopping * hard to transport; no community bus * hard to fix equipment, get new supplies * almost no respite care facilities in rural areas, limited community houses and shelters workshops EDUCATION Very limited, eg only teaches up to year 10 so parents have the send children off to boarding sc hool * Boarding School Allowance from Centrelink helps * Open Training and Education Network (OTEN) courses through Distant Education * There’s a lot technology; video conferencing, online courses that had subjects that their school might not * Tertiary education students usually have to leave home * If they stay and work on a property they have to educated in things like retail hospitality, health ETHNICITY/CULTURE * Ethnic people have difficulty fitting in because of their language and finding information support, hard to find their food as well GENDER * Gender impacts what jobs they have Country Women’s Association looks after welfare of women and their family, in both country and city by lobbying to gov, fundraise and teach life skills * Traditional role is men are farmers and women look after children, but it’s chaning and there’s more jobs for women LOCATION * Biggest factor, limits their access to special services in health and education * So they have to travel more for school, recreational supports SOCIO-ECONOMIC STATUS * High = more opportunities in education, mobility, lifestyle (can afford books, travel, entertainment) * Low = rely on government, less health advantages Disabled * Restricted or lack of ability to perform an activity in the manner or within range considered normal for a human being * Eg difficulty in sight, speaking, hearing, moving, etc * Different types and extents of disability * Physical/intellectual disadvantage * Need a carer for help with everyday activitiesTYPES OF DISABILTIES IS PIPS: PHYSICAL INTELLECTUAL PYSCHOLOGICAL SENSORY (HEARING/VISUALLY IMPAIRED) NEEDS ACCESS TO SERVICES * A lot of services that they don’t access because * Don’t know about the services or know that they have a disability * Can’t get to it because of disability * It’s not free * Judgement that their intellectually disabled as well; community ignorance * Government, community organisations have t o work together: * NSW Down’s Syndrome Association * Royal Blind Society * Deaf Society of NSW * The House With No Steps * Life Without Barriers * The Spastic Centre * Disability Information Service * People with Disabilities NSW Life Activities and Mission Australia: helps them live independently in the community, effective communication, planning, goal settling, how to do day-to-day activities * National Council for Sport and Recreation for the Disabled: helps them interact and participate in recreation and leisure activities * Government’s Disability Policy Framework: makes sure disabled people can still access services for normal people * Illegal to discriminate against disabled people * Schools can have language interpreter for hearing-impaired student EMPLOYMENT * Government made the Commonwealth Disability Services Act 1986 so more disabled people can work especially in labour. Achieves it through job search, job placement, individual job training and support, d isability employment services * Post School Options program is from NSW government forces disabled people to have the same job opportunities as a normal person if they are both able to do it, eg pick up a phone * Need the employers o know that their not fully disabled, and gov offer subsidies and support for their education and training * Disabled people might need changes in work premises, equipment, schedules and training but can still do a good job FINANCIAL SUPPORT * Can support themselves through work * Others need extra support or full support from someone else or agency * Centrelink gives it for disabled and carer of disabled, Disability Support Pension for people with physical intellectual, psychiatric impairment so they can’t work * Carer Payments * Still need their independence, so it helps them with their medical expenses, special equipment and changes to be independent HEALTH * Disability usually comes from disease, disorder or injury * health needs depends on the ir disability some have to be in hospital, nursing homes, etc for to be cared for * household disabled need help moving around from friends, family, partner * carer gets strained HOUSING * have the change their house * Department of Housing builds or refurbishes home so they can live there * Home and Community Care gives home nursing, delivered meals, home help, transport, shopping, paramedical services, advice and assistance * Illegal for real estate to discriminate; eg guard dog must be allowed for the blind SECURITY AND SAFETY * Financial assistance = they can meet their basic needs * Emotional support from informal support * Have to feel belonging to community and safe; so there’s disabled car parks, ramps at shops, disabled seats on transport SELF-ESTEEM Feel different; so low self-esteem * Need love, care and encouragement * Need a positive attitude SENSE OF IDENTITY * Some always need care so no sense of id. * Others are independent and have their own identity * Disabl ed kids shouldn’t get pities and over protective FACTORS AFFECTING ACCESS TO RESOURCES FOR THE DISABLED AGE * Age makes the disability worse * Age is carer; too old to work DISABLITY * Formal resources helps eg Disability Support Pension, Mobility Parking Scheme sticker, Mobility Allowance = lets disabled use taxis to work or to training programs * Learning support at schools and special schools for very disabled * Special Olympics of Paralympics Crossways: spiritual support EDUCATION * Education helps their disability to manage it * Intellectually disabled can use internet and mobile phone to get access to information, enhance communication especially if they don’t leave the house * Important to learn about their health issues and what support groups are out there for them * Disabled youth get more assistance at school and in tafe with special teachers/classrooms ETHNICITY/CULTURE * Limits their access to formal services eg health resources and also friendships * Hand ital NSW is a community facility for people from ethnic background, disabled Italians and there carers through programs GENDER Disabled men more likely from motor vehicle or occupational inkury * Disabled women less education, earn less money, more likely to be institutionalised and vulnerable to violence LOCATION * Urban areas have more access to resources and the rural disabled have to travel more for it, eg health, education, support groups, government departments SOCIO-ECONOMIC STATUS * Less money because they rely on government, limits access to private health insurance, leisure activities, and have to be on long waiting lists for equipment eg motorised wheelchairs * More money = can buy more specialised equipment Youth * Age between childhood and adulthood * 15-24 years Usually studying so dependent on parents * Puberty, body changes * Getting their independence and learning about life NEEDS ACCESS TO SERVICES * Voluntary organisations give emergency help, basic needs and advi ce * The smith family * Mission Australia * St Vincent de paul * Lifeline gives crisis help, and counselling * Centrelink, HSC advice line, school and employment counsellors: employment training and counselling * Centrelink payments; Austudy, Newstart, Youth Allowance * Gym for physical wellbeing * Community organisations: * Sydney City Mission * Centrecare * Doctors * Community Centres * Community Transport * Educational Support Teams * Housing services Assistant employment opportunities EDUCATION * Lack of money or family support makes it hard to complete and access further education * Youth Allowance is there income while they study, look for work, training course, sick * Education is free and they have counsellors, social workers, career advisers for young people’s needs EMPLOYMENT * They can work full time, part time, casual so they have more responsibility especially to find a job/future career * Community resources help them find jobs eg Job Networks, Training Courses, Apprenticeship programs eg Green Corp * Informal eg charity, family, peers, teachers, coaches FINANCIAL SUPPORT Most are supported by family, so their parents income and social location impacts how much help they get from their parents and for how long, but higher earners won’t get centrelink * lower earners get family allowance, rent assistance, away from home rate eg * 20-24 are more independent, their job income lets them meet their needs, more are living with parents so saving money for travel, car, clothes, etc * Youth have to learn to manage money, get a good credit rating, save for a house deposit HEALTH * Have good health but vulnerable to asthma, sexual issues, unwanted pregnancies, risk behaviour; drugs and speed, mental/emotional problems; depression * Increasing rate of suicide especially for males HOUSING * Provided by family but problems at home e. g. family conflict, violence, health issues, poverty, desire for independence = they move out * They work and can pay for rent Others struggle and rely on department of housing, mission Australia or centrelink * Older youth need privacy and independence at home; some can live in the granny flat for les conflict over noise, friends over, personal space SECURITY AND SAFETY * Find it in family and peer group * Need a positive family environment and have enough resources for emotional and physical needs * Good peer group that doesn’t make them involved in drug abuse, binge drinking, safe sex, violent behaviour, gangs SELF-ESTEEM * They have to feel good about themselves, family is important * Parents should praise and encourage for them to succeed * Low self-esteem and depression from unemployment, poor self-image, peer pressure, relationship problems * Family has to give support and encourage if low self-esteem SENSE OF IDENTITY Move away from parents influence and into peer approval and acceptance * Grow personal and sexual identity and need a supportive and trusting environment for it * S ociety wants them to be responsible but sometimes don’t get the chance to prove it, eg can’t work until 14 yr 9 months, Factors affecting access to resources for the youth AGE * Government policies and regulations based on age; Abstudy for 14, Youth Allowance for 14-24, get their L’s at 16, P’s at 17 * Legal Aid hotline for people -18 * Impacts how they can access resources and services; eg access to school, gap-year programs, youth groups, etc * Barrier if they can’t vote or sign contract, go to nightclubs, buy alcohol * Not as much life experience = limits decision making ability DISABILITY Disabled that goes to mainstream schools can get special provisions for exams, or go to special school * Disabled youth can get Mobility Allowance if they can’t use public transport at 16 * TAFE has special courses too EDUCATION * Needed for further education and training eg university, so they can get higher-paid employment with more career opportuniti es to meet housing and self esteem needs also ETHNICITY/CULTURE * They have to learn English through intensive language course before school, a lot of private colleges teaches students English for their school * Ethnic people can study their language as a subjects and do well in it * Language and cultural barriers can make it harder to make friends at school GENDER Not as much of an impact as before; but still might be harder for some employments or promotion, eg easier for men to succeed in professional sport and get paid more LOCATION * Rural youth don’t get as much access to education, employment opportunities, recreational activities, health services, public transport * Negatively impacts how they can meed needs for education, health, employment, housing, financial support * Internet and technology breaks down the location barrier * Urban youth have more access to services and resources * Rural youth have more community support informally; friends, family, neighbours SOCI O-ECONOMIC STATUS Youth with more can afford more expensive recreational choices, private schooling, private health care * Lower socioeconomic status face limits with education and training but can’t work full time Sole Parent * One parent living with 1+ children * Due to divorce, separation, death, illness, desertion, child out of marriage * More at risk of poverty * Increasing due to increasing divorce NEEDS ACCESS TO SERVICES * Have more services but don’t access it * Public transport, the Jobs, Education and Training program, Parenting Payment, Family Allowance, Child Support Agency, childcare, DOCs * Ethnic sole parents aren’t as accepted in their community, especially unmarried women having kids EDUCATION * Going to school is time and money consuming Single parents could of interrupted their high school or uni education, hard to go back with a child, would need child care and financial help if they do * Workers might take time off for full time parenting, need qualification and update their experience, get training and education for a good job * Sole parents can still work full time and get their Centrelink payments * Parenting Payment can use the Jobs, Education and Training program for educational needs * Sydney western schoos have intensive programs that makes school more flexible for students to finish hsc EMPLOYMENT * Might spend more money with healthcare, travel, clothing than they get at work, get less rental assistance and rebate if they work, plus less time parenting so a lot don’t work * They don’t need to work until youngest child is 16 Need flexible work; with hours for them, family leave, eg * Employment lets them socialise with other adults FINANCIAL SUPPORT * Some need community and government support; government needs to give them more money * The Parenting Payment (Single) for single parents; depends on your income and allowance assets * Health Care Card * Parent who look s after child can get Child Su pport HEALTH * Medicare because private health care is expensive * Emotional health because they broke up with partner * Need advice and support; counselling services eg Lifeline, St Vincent de paul society, kids helpline * DOCs for family in crisis * Children can go into foster care while parents work out how to manage situation HOUSING Most rent, some get rental assistance; long waiting list for public housing * Public housing people get accessed every few years so they don’t have security * Have to find affordable housing if they can’t get public housing * Moving between homes of both parents can disrupt their education and daily lives SECURITY AND SAFETY * Women might not feel physically safe so get alarm system, live closesr to family and friends, feel threatened by ex partner, get an VO * Suffer loss, grief, shock * Parents Without Partners, Lone Fathers Association, Supporting Mothers Groups, Relationships Australia * Same needs as normal families but less flexi ble Might not feel like a good parent = low self-esteem * Person who got dumped feels rejected, the other feels bad, child can feel like it’s their fault; need to discuss issues and get counselling * Less time so less socialisation = low self-esteem SENSE OF IDENTITY * Isolated, feel different, lost friendship from partner, better for child if they have both parents still sharing responsibilities * Community shouldn’t just all as broke Factor affecting access to resources for sole parents AGE * Age impacts; eg 15 y/o won’t have the knowledge or about community organisations (or can’t drive to it) such as * Toy libraries * Community support eg Early Childhood Clinic Parents Without Partners; social groups for parents to get together and talk * Child Support Agency; helps parent get parent from the other parent that doesn’t live with them * Lone Fathers Association; support and socialising for single dads * Child Care Centres; parent support and soci alising for children * Agencies eg St Vincent de Pauls Societ, Smith Family, Burns Side (for kids), Red Cross, Salvation Army; all offer financial, emotional, physical support for families * There’s local support groups for teenage parents with these difficulties DISABILITY * Harder if child or parent has disability * 16+ disabled child can get Disability Support Pension They can get Mobility Parking Scheme; easier access for shops/medical appointments * Child can access young carer networks to deal with emotional strain if the parent has disability EDUCATION * Education = employment & money; higher wages * Use internet for access to educational programs * Might not get education if they have to look after child, or don’t have enough money because they spend it on childcare; Childcare rebate helps * Jobs, Education and Training (JET) = useful to find work, study ETHNICITY/CULTURE * Ethnic families and friends might not support single parenthood; so the parent doesnâ₠¬â„¢t get as much informal support * Language and cultural barriers limits access to community groups GENDER * Most are women so there’s more support out there for women then men LOCATION Urban parents have more community resources; childcare, schools, employments, adult education, support groups * Rural sole parents have more community support; family and friends SOCIOECONOMIC STATUS * High socioeconomic status; own a home, private health insurance and education for children * Low socioeconomic status; disadvantaged area, less recreational activities to save money, less informal support services Families in Crisis * Suffers from some kind of trauma; physical, social, emotional, financial * Trauma disturbs their daily life * More demands than resources * Due to natural disaster, death of family members, family breakdown, domestic violenc, alcohol/drug/gambling problems, retrenchment (broke) Needs ACCESS TO SERVICES Informal; family and friends * Centrelink payments; if parent dies there’s bereavement paysments, also for widow allowance. If divorced; family tax benefit, parenting payment, child-care benefit, maternity allowance. A lot for natural disaster. * Crisis from domestic violence; domestic violence line for support. Counselling service for women, also works with women refuges. Domestic volence advocacy serive for fre support and legal advice, solicitors. * Family protection and family crisis services; Relationships Australia gives counselling and assistance. DOCs: child protection and family crisis service if child gets abused or is in danger, also helps families adapt to ocial/economic changes by giving financial support, affordable housing, clothing, emotional support * HOUSING ASSISTANCE ACT 1996: gives funding to people to meet needs if they can’t do it themselves, family can get money to access resources * Addiction problems: Alcoholic Anonymous, self-support for alcoholics that help each other and give hope * Smith Family, vin nies, Mission Australia, Centcare gives welfare support and counselling * A lot don’t use these because they don’t know or have too much pride, informal support is important to direct them there. * But these resources don’t meet the demands EDUCATION * Important that crisis families doesn’t disrupt children’s education * Their only normal aspect of life, focus on study can shift focus from problems * If crisis is from something emotional eg parent divorce, drug/gambling problem than child might have concentration problems. Principle should be notified so teachers are nicer and don’t give them hard time at school. * School counsellor helps * Teachers/tutor can give extra help if they fall behind the school work EMPLOYMENT some still work, take leave or resign; depends on crisis or can get leave or holiday if work lets for time to deal with crisis and come back after crisis gets better * eg bushfire burns home; take 6 weeks leave and get finan cial help * government helps if it’s really bad and they can’t work or get help from employment assistance program * personal support programs helps people find work by helping them get over what’s stopping them from working, give them access to drug or alcohol rehabilitation programs and counselling; free program FINANCIAL SUPPORT * unexpected and sudden crisis means they’re not financially prepared * might need money if their broke or family member dies Centrelink gives Special Benefit payment for people broke due to reasons out of their control, DOCs considers their reasons and says if payment is granted or not * Diaster Relief Payment; short term help for victims of disaster, only if their house or source of income got damaged due to disaster * Exceptional Circumstances Relief Payments; for famers in affected areas that are struggling HEALTH * Stress from crisis is bad for long term health * Chronic stress leads to heart disease, cancer, alcoholism, h igh blood pressure, ulcers, metnal illness * Physical/emotional health problems from crisis of abuse or addiction; adult should remove themselves or remove the perpetrator HOUSING * Basic need might be at risk/jeopardy due to crisis e. g. : * Have to move out due to domestic violence * Lose home due to fire/earthquake * Can’t afford rent due to retrenchment They all need alternative housing or accommodation * The Supported Accommodation Assistance programs give money to community services that help people in crisis who need accommodation (both long term and emergency) and help them get back to independency and get their own home * Community services eg refuges, shelters, halfway houses * Charity organisations give money for housing needs or accommodation SECURITY AND SAFETY * Crisis threatens this important physical and emotional need * Eg violent homes harm physical need; child with domestic violence need help; alwas ill, low self-esteem, nightmares, disruptive at school, th ink it’s their fault.Need counselling and move family to somewhere safe * Death; family can feel fear, anger, guilty, anxiety, stress; might need professional help * Parent divorce; insecurity because family structure changed, children need help from parents that family changed but there’s still love, don’t make child choose between parents and keep child’s normal routines and discipline SELF-ESTEEM * Disturbed emotional well-being if family lost their home, life savings, family member * Might blame themselves or another family member; gives guilt that reduces their self-esteem * Crisis might make them lose independence, security, sense of belonging; family need each other and need to feel like they still have a good future and get it all back (independence etc) * Bad family members (eg addicts) still need love, professional help, informal support, feel worthwhile and confident to get new job, move on with life etc SENSE OF IDENTITY Family unit might brea k down and those who leave lack identity * Some family gets closer and stronger sense of identity * The quicker they overcome it, the less impact it has Factors affecting access to resources for families in crisis AGE * Age impacts ability; eg young people who can’t be independent if parents die, can’t drive or sign contract for loan * Old people can’t deal with crisis without help DISABILITY * Crisis resulting in disability changes family; they’ll need help/carer * Type of disability determines impact of education/employment EDUCATION * Need to know the government and community support available ETHNICITY/CULTURE * Might need help from translator; at major hospitals * Language/cultural barrier; less informal support Racism; Sudanese family can’t get a house to rent due to racist landlord GENDER * Women get help more and have better social support from family/friends LOCATION * Urban families; more access to major hospitals, support groups, employm ent opportunities * RURAL; community support SOCIOEONOMIC STATUS * Impacts wellbeing * HIGH; private health insurance and hospitals instead of waiting list, holiday house if theres burns down but can’t get government support due to high assets Socioeconomically disadvantaged * Lack sufficient income for basic needs (health services, food, housing, clothing) that the rest of society can afford * Hard to maintain adequate standard of living * Unemployed, rely on social security Poor due to disability, illness, living in remote area so can’t work and earn good income * Aged, sole parents, migrants, aborigines = at risk of being disadvantaged * Hard to break out of poverty cycle (poor parents raise kids to be poor; in environment that doesn’t foster education, or leave school for work, and get a low status/paying job, marry same social class) Needs ACCESS TO SERVICES * Can’t afford expensive things like private health insurance, specialist doctor care; social activities like holidays, eating out, entertainment; cars so rely on public transport; own home or home so need low cost housing, maybe even telephone * Rely on: * Department of Housing * Centrelink * Charity groups (Vinnies, Mission Australia, Smith Family) * Government’s welfare sysyem EDUCATION Most leave school early due to money; part time work, tire at school/can’t keep with work because basic needs aren’t met poor results, difficulty learning, home isn’t the learning environment * High priority because it gives them job with high income, so gov tries to keep them in school with Austudy payment (full time 25+ students), Youth Allowance for 16-24 y/o studying and independent 15y/o. EMPLOYMENT * Unemployed because no education, skills * Unemployed people poorer than those dependent on centrelinK * Usually long term unemployment * Need help to find jobs so government tries using an early intervention strategy; Persoanl Support program, Job Network pro grams, Literacy and Numeracy programs for people at risk of long term dependence * Centrelink has career counselling FINANCIAL SUPPORT Centrelink often not enough to meet rising cost of living * Youth Allowance; 21 and under & unemployed } * Newstart Allowance: 21+ & unemployed } enough money to find a job * Mature Age Allowance: 60+ & unemployed, but too young for Age Pension * Only have just enough money for needs, can’t save, need help from charity organisations, family, friends * Need help claiming benefits if they can’t read/write * Credit victims because they take loans on credit cards to buy things they don’t ed and end up in debt; buy things due to advertising/marketing persuading them that society needs it to improve standard of living HEALTH * Poor health, more illnesses * Not a top priority under everything else Medicare Levy provides essential medical services but not all, can’t afford private health insurance so end up on long waiting list at oublic hospital * Health Care Card if on centrelink = cheaper medicine * Health, household, educational, recreational, transport concessions from government HOUSING * Rent assistant and public housing * If they rent or buy a home and spend most of the money on that and only have enough for basic needs, wellbeing is damaged SECURITY AND SAFETY * Physically & financially unsafe and insecure * No income security * Poorly protected homes, insecure because they can’t stay there if they can’t afford rent/bills SELF-ESTEEM Poor people can feel undervalues, less dignity and chances to show their true potential, don’t get the same things as society gets = low self-esteem, depressed & nervous about financial stress, can’t provide for family = low self-esteem * Need to feel worthwhile members of society, and long-term help, charities help with physical, basic and also emotional needs in increase self worth and give positive state of mind SENSE OF IDENTITY * Poor, u nemployed, bad home; question sense of identity * Society looks down on them so they feel like failures that aren’t accepted. Strategies to overcome sense of failure needed, eg quit what’s making them poor like gambing, drug problems, leave and use family/community support increase self worth, government department & community resources give direction and sense of hope Factors that affect access to resources for socioeconomically disadvantaged people AGE Age impacts centrelink payments that are age based and knowledge about accessing those payments & other support services DISABILITY * Disability limits education and hence high earning jobs EDUCATION * Youth Allowance helps them finish their studies * Private schools offer scholarships * Children leave school early for work and income ETHNICITY/CULTURE * Ethnic people know less about community resources to help their health, financial, employment, educational needs * Language and cultural barrier limits informal suppor t GENDER * Women get less further education and employment due to gender role; eg sole parents, chronically ill, cultural groups LOCATION Urban have less access to resources like welfare groups, employment support, public transport, hospitals * Rural community have more informal support SOCIOECONOMIC STATUS * Status causes disadvantages, overcome by youth allowance, rental assistance, health cares, free literacy and numeracy courses Chronically ill * Ill for an extended period of time, because it’s continuous or reoccurring * Can get more serious and fatal * Can impact physically, emotionally, intellectually, socially, spiritually * Eg asthma, arthritis, diabetes mental illness, hypertension, emphysema, hay fever, back and neck problems, irritable bowel syndrome NEEDS ACCESS TO SERVICES * Rely on health professionals (doctors, surgeons, etc) Some can’t afford it, rely on public health system but there’s long waiting period and lists * Might not get coverage stra ight away of even be eligible for it if they were already ill * Can use home health care, respite care centrelinks EDUCATION * Same right to education as everyone else, but might have more absences * Special provisions at school, uni, tafe * School at some children’s hospitals; work sent to them * Education satisfied intellectual well-being, takes focus away from illness * Education about their illness makes them understand it more and control it, eg asthma avoids pollen EMPLOYMENT * Most work give sick leave with full pay, partial pay or no pay * Some can work from home * Might lose job if they over use their sick days * Hard to get another job with high absenteeism Some don’t interfere with job cause they can be controlled, eg diabetes * Worksafe Australia makes safety standards to prevent injury and disease * Legally protected (SW Workers Compensation Act 1987) gives workers compensation if there ill from work FINANCIAL SUPPORT * Chronic illness needs costly ongoing medical treatment, Have to change home and hard to keep job financial burden * Temporary sickness allowance for employed and sick people, need medical certificate * Centrelink: mobility allowance for people whose sickness prevents them using public transport * Government gives Medicare and Health Care Card to reduce financial burden HEALTH * Bad health might reduce their quality of life * Daily health affected by medication or treatments eg chemotherapy * Prevented or improved by control of diet and lifestyle choices HOUSING Financial burden might lower their housing standards; have to live in a poor area, struggle * House might need help for the ill eg ramps, handrails to meet there needs * Need there own room especially for extra sleep SECURITY AND SAFETY * Have to feel secure and safe in whatever environment; home or hospital * Positive and supportive environment if they feel depressed * Good communication with carer so they work together to reach common goal of better health * Need more love and support for their insecurity and powerlessness * Might change lifestyle for better health, eg diet and house changes eg handrails both to improve safety SELF ESTEEM Might get physical changes eg weight gain or loss, skin problems; negatively change their body image and wellbeing, lose independence low self esteem. So they should be treated like their capable, important members of society so they don’t feel useless and lonely SENSE OF IDENTITY * Depends on illness if it stops work, sport, social family life so they lose sense of identity * Can still manage illness and live life to the max FACTORS AFFECTING ACCESS TO RESOURCES FOR CHRONICALLY ILL AGE * Chronic illness more likely as you get older DISABLITY * Chronic illness can be with or made worse with disability like arthritis * They can get Disability Support Pension or Mobility Parking Scheme * Can use patient transport operated from ambulance service or get taxi allowance EDUCATION Need to know about th eir illness; its treatment and medication, support groups, new research and treatment, through internet; but can get wrong diagnosis * Internet increases access to social support, good if they don’t leave the house ETHNICITY/CULTURE * Language and culture can be barrier to understanding info and getting treatment, so harder to get health resources in community of centrelink benefits GENDER * Women more confident in getting services like doctors/counselling LOCATION * Rural have less access to health resources;major hospitals, support groups SOCIOECONOMIC STATUS * Impacts access to treatment and services * HIGH; private health insurance and hospitals, can get surgery overseas instead of being on waiting list Cultural groups; e. g. Aboriginal and Torres Strait Islander Culture impacts lifestyle; diet, dress, language, social activities * Differs needs, wants, values, goals * Can be good but also draws lines and discrimination eg Aboriginals, Greeks, Italians, Lebanese Muslims, Tongans, Pacific Islanders, Jewish community, Asians, Sudanese * Aboriginal and Torres Strait Islander; members of the indigenous community, indigenous meaning ‘first people’ NEEDS ACCESS TO SERVICES * Need services that have experience in dealing with different cultures; interpreters at most government departments * Can learn new language at schools, community centres for immigrants * Cultural groups value spiritual programs in their own language * Indigenous might be in remote area so hard to get support EDUCATION Need education to improve language skills for interaction with community, find and use resources, get qualifications to find employment * Indigenous have a greater risk of academic failure and dropping out of school, nee to learn about their customs and the available government funding provisions EMPLOYMENT * Employment means money, but cultural groups that come from overseas with overseas qualification or no qualification can find it hard to secure employme nt if they don’t speak the same language as their work/clients FINANCIAL SUPPORT * Might need help to finish Centrelink paperwork * Abstudy: for Indigenous people at school 14+, makes them stay in school so they can get a job * Indigenous people need support to get affordable housing, basic needs; government assistance provided HEALTH Different groups have different health issues; Indigenous have diabetes, Jews have hereditary condition Tay Sachs disease * Indigenous have lower life expectancy because of their poor health care and nutrition; need to improve health and education, government aims at this HOUSING * Cultural groups usually live closer together, so the similar culture gives sense of belonging and support. Language barriers with rest of community. * Aged usually live with family and don’t want to move with nursing home because of cultural/language barrier * Indigenous = need support services to get affordable and safe living standards SECURITY AND SAFETY * N eeded in community; some groups are scared and scarred from history and experience of violence. Some might experience racism for their differences, which is protected by the Anti-Discrimination Act * Risky behaviour and preventative measures = more and longer survival, better wellbeing SELF-ESTEEM * Pride in their culture, culture adds diversity to food, dance, music, costumes; gives them self-esteem to belong in that group * More academic achievement, employment, increase in health and nutrition, helps with emotional and social wellbeing SENSE OF IDENTITY * Sense of identity in their heritage and traditions; pride in culture brings sense of idenitity * Eg greek men brough up to be providers of families, New Zealanders have sporting pride, Fijians are devout Christians; ig part of the identity * Indigenous = learning programs teach about their traditional customs FACOTS AFFECTING ACCESS TO RESOURCES FOR CULTURAL GROUPS AGE * Certain groups traditionally give more respect to the aged ; eg Indigenous, Japanese * Some need nursing homes that cater for their background, others forget English and only speak their original language so limits communication and understanding with family, friends * Indigenous = Abstudy is aged based DISABILITY * Some cultures get it more; eg Sudanese get physical disabilities from their home country atrocities. Handital; formal support for disabled Italians and their carers. Organisations for specific cultures in their community EDUCATION * For employment and income * Programs for education: Multicultural community centres with employment and training programs * Saturday School of Community Languages for young people to learn and speak native language * Tutor at school and uni for Indigenous students ETHNICITY/CULTURE * Formal resources for groups to meet needs, eg schools, nursing homes, community centres, hospitals * Centrelink has multilingual publications in different languages, and call centres. Makes them understand and use servic es GENDER * Impacts roles and responsibilities, eg men are providers LOCATION * Cultural group lives close together and closer to community support. * Rural cultural people get socially isolated, especially with language barriers SOCIOECONOMIC STATUS * Varies with individuals; Indigenous have lower due to low education and employment

The Marketing Environment

1. The changing and uncertain marketing environment deeply affects the organization’. Discuss this statement,explaining what is meant by the’marketing environment’ and explaining how it might affect marketing plans and activities with an example. The Marketing Environment The marketing environment refers to all of the internal and external forces that affect a marketer’s ability to create, communicate, deliver and exchange offerings of value. The factors and forces within the marketing environment can be classified as belonging to the internal environment, the micro-environment, and the macro-environment.The internal environment refers to the organization itself and the factors that are directly controllable by the organization. The micro-environment comprises the forces and factors at play inside the industry in which the marketer operates. Micro-environmental factors affect all parties in the industry, including suppliers, distributors, customers and com petitors. The macro-environment comprises the larger-scale forces that influence not only the industry in which the marketer operates, but all industries. Macro-environmental factors include political forces, economic forces, sociocultural forces, technological forces and legal forces.This macro-environmental framework has been called the PESTL framework. Micro-environmental and macro-environmental forces are outside of the organization and, while they can be influenced, they cannot be directly controlled. The internal environment refers to its parts, people and processes. An organization is able to directly control the factors in its internal environment. A thorough understanding of the internal environment ensures that marketers understand the organisation’s strengths and weaknesses, which positively and negatively affect the organisation’s ability to compete in the marketplace.The micro-environment consists of customers, clients, partners, competitors and other part ies that make up the organisation’s industry. The organization cannot directly control its micro-environment and respond to the current and future needs and wants of their target market. They must understand how each of their partners’ processes work and how their partnerships benefit each party. They must also understand the risks involved in working with partners and the relative power balance between the organization and each partner.Suppliers are a particularly crucial partner. Marketers must identify, assess, monitor and manage risks to supplies and risks to the price of supplies. To succeed, marketers must ensure their offerings provide their target market with greater value than their competitors’ offerings. Thus, marketers seek to understand their competitors’ marketing mix, sales volumes, sales trends, market share, staffing, sales per employee and employment trends. Marketers should analyse total budget competition, generic competition, product competition and brand competition.The macro-environment encompasses uncontrollable factors outside of the industry: political, economic, sociocultural, technological and legal forces. Political forces describe the influence of politics on marketing decisions. Economic forces affect how much money people and organizations can spend and how they choose to spend it. Sociocultural forces affect people’s attitudes, beliefs, behaviors, preferences, customs and lifestyles. Technological forces are those arising from the search for a better way to do things.Technology changes the expectations and behaviors of customers and clients as well as how organisations work with their partners and within society. Laws and regulations are closely tied to politics and establish the rules under which organizations must conduct their activities. The most significant laws and regulations for marketers are related to privacy, fair trading, consumer safety, prices, contract terms and intellectual pro perty. Marketing metrics are used to measure current performance and the outcomes of past activities. A SWOT analysis is used to identify strengths, weaknesses, opportunities and threats.The example: Wenzhou Shoes 2004? 9? 17? ,â€Å" † —— ,? 400 , , 800 September 17, 2004, â€Å"European shoes† – the eastern town of Elche, Spain, China Shoes City, about 400 Spaniards gathered unidentified street, destroyed a bus carrying Wenzhou shoe container truck and a Wenzhou shoe warehouse, causing about 800 million yuan of economic losses. This is the first ever Spanish Chinese business interests of serious violations of the violence. , ,? 2001 , ,In fact, data show that since 2001, Wenzhou shoes incident overseas every year by resistance occurred, and there is an upward trend: 2001? 8 2002? 1? , , August 2001 to January 2002, Russia had seized the incident occurred once, Wenzhou shoes involved. , 3 , The longest that the goods seized, the whole Zhejiang loss of about 3 billion yuan loss of individual enterprises million yuan or more. 2003 ,20 , The winter of 2003, more than 20 products of Wenzhou footwear shoe was burned in Rome, Italy, the specific loss is unknown. 004? 1? 8? , â€Å" †, January 8, 2004, the Nigerian Government issued â€Å"list of banned imports,† Wenzhou shoes one of them. 2004? 2? 12? , â€Å" † , 3000 †¦Ã¢â‚¬ ¦February 12, 2004, the Russian Ministry of Internal Affairs sent a large number of police raids in Moscow, â€Å"Aimila† big market goods, Chinese businessmen, including China, Wenzhou shoe manufacturers, including business loss of about $ 30,000,000 this †¦ †¦ , 2001 40%, 30%, 4. 6Relevant data and background information, Wenzhou shoe production for export as early as in 2001, jumped 40%, close to 30% of total output, only from Wenzhou Customs exit of shoes to the value of $ 460,000,000. 10 ,? â€Å" †? â€Å" †? , â€Å" † , Wenzhou top 10 in several shoe factories to produce shoes for export oriented, such as the â€Å"East Art†, â€Å"Tema†, etc. , including â€Å"Tema†, including several of Wenzhou shoe factory, and also Wal-Mart signed production agreement for the global retail industry hegemony of mass production for supermarkets sell cheap shoes. , , , 10 ~30 , 10 From the product level , at present, most of China's export of footwear is still the middle and low variety, low prices, generally 10 dollars to 30 dollars, many even less than 10 dollars. 9 â€Å" † 5 ? Took place in September this year, Spain's â€Å"burning shoes† incident was burned average unit price of the shoes only 5 euros. , ( OEM ) Exports of high-end shoes and own-brand share are very small, and exports more products to OEM manner. ? , , â€Å" † , , , For example, most of the production of footwear sales in the U. S. low-end shoe store, while in the United States, the high-end shoe store also can procure the â€Å"Chinese shoes† of the shadow, but the price was lower than Italy, Spain, Brazil and other countries products, and all Chinese-made shoes are not their own brands, trademarks and brands are using overseas. ,Some of the same grade shoe prices in foreign markets and products to be lower than the country of origin, and some even lower than Vietnam, and Thailand's exports. , ; , , ; , 10 2200? , View from the export enterprises, private enterprises accounted for most; see from the export area, mainly in Wenzhou, Zhejiang, Fujian Jinjiang, Quanzhou, Guangdong, Shandong, Sichuan and other regions, and has established a number of shoe manufacturing base; from the export scale , the current export value of 10 million U.S. dollars more than 2,200 enterprises, accounting for nearly half of the total number of export enterprises. â€Å" † , â€Å" † , â€Å" †? â€Å" , , † â€Å"The Spanish case, we need to think about the brand. We do not have world-renowned brand, which is the international competition of Chinese shoes in the greatest difficulty. † Executive vice president of Cornell, said Zhou Jinmiao interview.Members of Light Industry Import and Export Corporation Wenzhou Foreign Trade Wai seems to know China better than anyone in the international market brand shoes difficult. â€Å" BATA , , 100 , † â€Å"Well-known supermarket chains in Europe BATA , there are a lot of shoes from around the world, but I never found more than 100 euros over Chinese shoes. Chinese shoe brands in the world, not only to low-end shoes to compete. Spain burning low-end shoes is the result of competition. 2. Describe in detail the five marketing management orientation. Discuss the marketer’s argument for why an organization should embrace the market orientation. Marketing Management Orientation The Marketing Orientation and the Marketing Concept. An organization with a market orientation focuses its eff orts on 1)continuously collecting information about customers' needs and competitors' capabilities, 2) sharing this information across departments, and 3) using the information to create customer value.The market orientation simply defines an organization that understands the importance of customer needs, makes an effort to provide products of high value to its customers, and markets its products and services in a coordinated holistic program across all departments. In what we call the â€Å"Marketing Concept,† the company embraces a philosophy that the â€Å"Customer is King. † The Marketing Concept is an attitude. It's a philosophy that is driven down throughout the organization from the very top of the management structure. The Marketing Concept communicates that â€Å"the customer is king. Everything that the company does focuses on the customer. Via the Marketing Concept, a company makes every effort to best understand the wants and needs of its target market and to create want-satisfying goods that best fulfill the needs of that target market and to do this better than the competition. It wasn't always that way. There were other orientations that companies embraced over the years. The Production Concept has been around for years. That concept simply suggests that customers prefer inexpensive products that are readily available. In effect, â€Å"if we make it, they will come. The Product Concept suggests that companies that build the â€Å"better mousetrap† will gain favor. The thinking here is that customers want products that have higher quality, that offer better performance or do something unique. The Selling Concept proceeded the Marketing Concept. From the 1920's until the 1950's, most firms had a sales orientation. Competition had grown, and there was a need to pursue the scarce customer. Sales could mean everything from sales people to advertising to public relations, but little effort was made to coordinate any overall mark eting function.What we often saw in the Selling Concept was the â€Å"hard sell† and the belief that consumers wouldn't purchase unless they were sold. The Holistic Marketing Concept that is embraced in the 21st century results in companies looking at their overall marketing efforts. This includes how their marketing affects society, as a whole. Marketing is also done internally within the company. Without customers, a company will quickly flounder — thus the importance of the relationship. Holistic marketing looks at the connectivity of the company, its people, its customers, and the society in which it operates.The Societal Marketing Concept focuses on. Market positioning in the 70s of last century by the American Marketing experts Iris and Jack Trout's, its meaning is an enterprise based on existing products on the market competitors, the location of the products for a customer These characteristics or attributes of the emphasis, create unique products for the enter prise, giving the impression of a distinctive image, and to pass such a vivid image to the customer, so that the products in the market to determine the appropriate location. Market positioning of a product itself is not what you do, but you do the eyes of potential consumers.The essence of market orientation to the enterprise and other enterprises strictly separated, so that customers clearly feel and recognize the difference, which the customer occupies a special place in mind. Another argument is the product positioning, target market positioning, competitive positioning. Market positioning is the key enterprises should try to find their products more competitive than the competition's features. Competitive advantage is generally two basic types: one is price competitive, that is, under the same conditions set lower prices than the competition. This requires companies to take all efforts to reduce unit costs.Second, competitive preference, which can provide certain features to me et customer specific preferences. This requires companies to take every effort to work on the product features. Therefore, the whole process of the enterprise market positioning can be accomplished through three steps: 1) Analysis of the status of the target market to confirm the potential of this business a competitive advantage 2) The exact choice of competitive advantage, the initial positioning of the target market Competitive advantage that the ability of companies to outperform its competitors.This capability can be either existing, may also be potential. Select a competitive advantage is actually a business and competitor strength compared to all aspects of the process. Indicators should be a relatively complete system, the only way to accurately select the relative competitive advantage. The usual method is to analyze, compare companies and competitors in business management, technology development, procurement, production, marketing, finance, and what kinds of products is t he strength of seven areas, which are weak.To select the most suitable for the business advantages of the project, initially set to target enterprise market position. 3) Shows a distinct competitive advantage and re-positioning The main task of this step is the enterprise through a series of publicity and promotion activities, the competitive advantage of its unique and accurate communication to potential customers and impress in the minds of customers. To this end, companies should first understand the target customer, know, know, identity, love and preference of the company's market position, established in the minds of customers is consistent with the positioning of the image.Second, companies target customers through a variety of efforts to strengthen the image and maintain understanding of target customers, target customers attitude stability and deepening the feelings of the target customers to consolidate in line with the market's image. Finally, enterprises should pay attent ion to the target customers understand their market position or because of deviations propaganda enterprise market positioning errors caused by target customers fuzzy, chaos and misunderstanding, and promptly correct the inconsistencies in the image and market positioning.Company's products in the market positioning even if it is appropriate, but in the following circumstances, should consider re-positioning: (1) Introduction of new competitors, product positioning in the vicinity of the enterprise products, enterprise products occupied part of the market, so that the decline in market share of enterprise products. 2) Consumer needs or preferences change, so that the enterprise product sales plummeted. To avoid the strong positioning strategy: trying to avoid is the most powerful business or other enterprise directly place a strong competition, while positioning their products in another market area, to make their products with certain characteristics or attributes the strongest or strong opponents are more significant differences.Head-positioning strategy: is an enterprise based on its own strength, to occupy a better market position, at the market on the dominant, most powerful or compete head-strong competitors, leaving their own and rival products into the the same market position. Looking for new but not yet occupied the position of the potential market demand to fill vacancies on the market, production market, not, with some characteristics of products. Such as Japan's Sony Corporation Sony Walkman and a number of new

Predictors Of Malaria Parasite Prevalence Health Essay

Recent advancement in malaria control such as increased handiness and coverage of several intercessions, including insecticide-treated bed cyberspaces ( ITNs ) , effectual instance direction with Artemisinin-based combination therapy, indoor residuary crop-dusting of families, and intermittent preventative intervention IPT for pregnant adult females, is thought to hold reduced disease load. Targets have been set by the United Nations, the World Health Organization ( WHO ) and the Roll Back Malaria Partnership to increase coverage of control steps, cut down the figure of malaria instances and deceases by 75 % or more by 2015, and extinguish malaria in several states ( 2,4 ) . With expanded malaria control plans, several states in Africa have documented big and sustained lessenings in the load of disease ( 2 ) . In parts that have achieved low degrees of transmittal, farther malaria control and riddance will necessitate that intercessions are non merely incorporated into national contr ol plans and accepted and used by persons, but that symptomatic- and asymptomatic-infected individuals, particularly under 5 kids be identified and treated. Zambia is one of 11 states in sub-Saharan Africa that achieved a greater than 50 % decrease in the figure of malaria instances between 2000 and 2009 ( 2 ) . The prevalence of parasitemia in kids younger than five old ages of age decreased by 53 % between the malaria index studies in 2006 and 2008, except for Northern Province which is still demoing high malaria parasitaemia figures in under 5s of ( 6 ) . Among kids who are feverish, the proportion with the malaria parasites in their blood may transcend 50 % ( 1 ) while family studies among seemingly healthy kids have reported parasitemia degrees of between 10- 30 % ( 7 ) .This has deduction for diagnosing and instance direction, as undue trust on febrility and organic structure temperature lift as opposed to parasitaemia may overlook many instances of malaria which can do desperate wellness effects for the kid ( 9 ) .Apparently healthy kids in malaria endemic parts may harbour the parasite in their blood and these kids may still endure the long term sequalae of the disease such as cognitive damage and acrobatics ( 8 ) ( 9 ) . In add-on to its utility as grounds base for intervention, finding malaria parasitemia in under 5s is besides a step of malaria endemicity ( 10 ) . For these grounds it is of import to find the degree of parasitemia in any vicinity. In Zambia, malaria parasitaemia in kids under five fell from 22 % in 2006 to 10 % in 2008, but so increased once more to 17 % in 2010. The prevalence of terrible anaemia ( Hb & A ; lt ; 8g/dl ) in kids under five declined from 14 % ( 2006 ) to 4.3 % ( 2008 ) , but so up swinged once more to 9.2 % ( 2010 ) . The account for this upswing in malaria prevalence and anaemia is non clear ( Zambia National Malaria Indictor Survey 2010 ) . Furthermore, Mpika territory in Northern Province has a revealing image, showed a drastic addition from 12 % 2008 to 23.6 % 2010 in prevalence of malaria parasitaemia in kids under five ( 5 ) The load of malaria differs among different sections of the community. For case the frequence of febrility episodes and the prevalence of parasitemia vary between rural and urban countries ( 8 ) .This has been related to differences in community patterns. Whereas in urban centres, episodes of febrility are likely to be reported to public wellness Centres for intervention, in rural countries interventions are started with traditional redresss at place and wellness centres are merely consulted when the traditional redresss fail ( 9, 10 ) .Also poorness is an of import factor in malaria and the rural hapless are more likely to be nescient of preventative steps, less likely to entree prompt intervention and their kids are more likely to be ill nourished. In add-on, engendering sites for the mosquito vector are more abundant in the rural countries increasing the strength of transmittal ( 11 ) . The possible part of KAP surveies to malaria research and control has non received much attending in most Southern African states ( 12 ) . In Northern Province of Zambia, this is the first survey that will transport out to supply baseline informations about malaria related cognition, attitude and patterns among primary health professionals. Although many surveies in Tanzania and other African states have linked socio-economic and behavioural factors, community cognition, attitudes and patterns with malaria ( 13-19 ) , fewer surveies have been able to set up such a nexus between these factors and malaria epidemics. An apprehension of cognition, attitudes and patterns among primary health professionals and designation of the chief factors that influences malaria intervention and protective behaviors during epidemics is hence of import in the design and execution of appropriate malaria epidemic control schemes. Despite good cognition about malaria transmittal, marks and symptoms, interv ention and control in some surveies, this survey purpose to uncover grounds of cognition spreads about malaria by some primary health professionals in rural Mpika. A KAP survey done in Tanzania, some respondents reported that malaria is transmitted through imbibing contaminated/unboiled H2O, remaining in the Sun and working in rain. It is really surprising that in this survey and others in malaria endemic states, a important proportion of respondents associated malaria with imbibing contaminated H2O or other wrong causes. An even higher per centum of respondents gave the same responses in a survey conducted in Uganda ( 20 ) and in another similar survey in Zimbabwe ( 18 ) . Similar responses were besides reported in rural countries of West Africa ( 21-22 ) . Further, in line with two surveies in West Africa ( 20-22 ) , there was besides a failure by most respondents in Muleba territory to tie in anemia and icterus with malaria which in bend could take to failure to acknowledge malar ia instances and hence failure to seek appropriate wellness attention. With respects to steps to forestall malaria, there were perceptual experiences that ITNs are harmful to the wellness of users and more peculiarly to pregnant female parents ( 22 ) . Evidence of cognition spreads on malaria has been reported by other surveies. Winch and his co-workers found that people in Bagamoyo territory in Tanzania failed to tie in terrible malaria ( paroxysms ) in kids, terrible anemia and malaria in gestation with malaria which in bend lead to people ‘s failure to admit the full load and therefore public wellness importance of the disease in the country ( 24 ) . The cognition spreads revealed in this survey hence indicates that some people might hold opted for unsound steps of malaria control and protection and therefore contributed to the increased figure of malaria instances observed during the epidemic. In decision, these findings show that in order to accomplish the needed degrees of acceptance of malaria control measures, more accent should be placed on planing and execution of effectual wellness instruction intercessions that will turn to cognition spreads on malaria among communities and finally among primary health professionals of kids under 5 old ages of age.

The Slade Plating Department Term Paper Example | Topics and Well Written Essays - 2500 words

The Slade Plating Department - Term Paper Example In a typical business, a more horizontal structure is usually required in order to gain total work group commitment and satisfy motivational goals for productivity. However, at Slade Plating, this structure brings forward a great deal of management presence that can oftentimes create negativity between high producing employee groups. Furthermore, the relatively low pay that is experienced in the production and operational departments is another problem at Slade Plating, despite the ongoing presence of overtime. There are some work groups at the facility that value overtime and consider it a blessing for lifestyle and needs fulfillment, while other work groups expressed dissatisfaction over the high workload with minimal pay. This division of unity that is occurring at the company continues to erode total work group effectiveness when considering how inter-dependent the production teams are with one another in order to get the job done effectively. At the same time, a far-too-flexible production schedule that continues to become more and more unpredictable due to customer demand angers some less-productive work groups that leads to some level of job dissatisfaction. In terms of the environmental conditions, they are less than favorable for some of the plating room work members. They are forced to work in hazardous environments that are uncomfortable due to design and temperature. As Herman in Sarto’s group identified, it is considerably hard work and there is division between employees in this work group that only serves to complicate social attitudes and also productivity in the long-term. Attitudes regarding Herman by other members of his team clearly impacted his sense of belonging and self-esteem, despite his efforts to at least try to fit in with this in-group having strong social attachments. IMPARTIAL EVALUATION Under Abraham Maslow’s Hierarchy of Needs, there is a strong generalized human need for affiliation and belonging. It is only when the need for affiliation has been satisfied that a person can begin to develop a stronger sense of self-esteem and personal recognition that produces higher levels of confidence and control (Gambrel & Cianci, 144). In Tony’s group, several members who have been excluded from engaging in more rewarding socialization continue to drive a rift between productivity and the social environment. It is affecting self-esteem, especially in Herman, who seems to have a strong need for socialization which was apparent by his ongoing presence in many different social activities such as singing, fishing, and athletics. What this has done is created a standoffish attitude where he is psychologically convincing himself that he would rather stay isolated from the group when clearly a need exists for belonging and affiliation. Management theory indicates a phenomenon related to personality and human behavior that involves what is referred to as the locus of control. Essentially, under this theo ry, there are some who believe they are the masters of their own fate and do not blame the external social environment for why they cannot or do not succeed at their goals. They believe they control their own destiny (Treven & Potocan, 642). Those with an external locus of control feel as though they are controlled through outside forces and tend to be more defensive as a result (Treven & Potocan

Ebook-Importance of technology in Retailing Assignment

Ebook-Importance of technology in Retailing - Assignment Example In the modern society and in the field of retail business, technology has taken a very significant role in the success of retail ventures (Jha, 2009). These different facets of technology include information systems like inventory control systems, customer record systems and business intelligence tracking (Jha, 2009, pp. 153). Due to the foreseen importance of technology in the working of modern retail business, this paper will explore the impact of technology on global retailing and also explore its impact on retail marketing in the UK. Further, the paper will explore the STP of retail marketing in the UK and also study the field of e-commerce. Advances in technology have led to an overlap in the traditional and the digital channels of retail marketing, which is evident from the dominant role of competitive intelligence and constant monitoring (Motorola Solutions, 2014). The trends that demonstrate the impact of technology in the global retail marketing field include that there has been a huge growth in the collection of customer-centric data. This information is used to offer indicators about the changes in the buying behaviours of customers (Deloitte). In the light of these modern global trends, visionary retailers have employed the technologies that personalize the shopping experiences of their customers; the implementation of these technologies has afforded better information and interconnectedness to customers (Motorola Solutions, 2014). The power of predictive data analytics has continued to offer retailers more access to structured and unstructured data; this change has enabled retailers to develop better insights about consumption trends and the behaviours of shoppers (Siegel, 2013). Forward-looking retailers are using different channels to do their retail marketing. The omnichannel outlook offers retailers, the opportunity to guarantee their

Basic elements in behavior Essay Example | Topics and Well Written Essays - 750 words

Basic elements in behavior - Essay Example Neurons are regarded as the fundamental elements of human behavior. Neurons or nerve cells are the basic elements of the nervous system (Feldman, 55). The basic structure of neuron consists of a cell body with a nucleus in the center that controls the entire nerve cell; About one trillion neurons are held together by glial cells present within each cell; these are also responsible for nourishing the neurons. At one end, a neuron has fiber like structures called the dendrites and at the other end it has a long tube like structure called axon with a small bulb like ending called terminal buttons. The former function as receptors of messages and the latter is responsible for transmitting the messages to dendrites of the next neuron. The entire neuron is insulated with specialized fat and protein cells called the myelin sheath. Neurons are capable of communicating with other cells and transmitting information across very long distances. The length of dendrites and axons also vary from fe w millimeters to 3 feet (Feldman, 2008). With this simple structure, neurons play complex roles in the human body and help in functioning of the brain; in turn they control the functioning of human body to internal as well as external stimuli. The basic process involves transmission of electrical messages from one neuron to the next until the message reaches the target organ. This transmission happens in the form of synapse, which is the signal transmitted through neurotransmitters, chemical substances discharged by the terminal buttons of axons. Sometimes signals may be transmitted even without the neurotransmitters required to bridge the gap. These neurotransmitters interact with the dendrites, thereby activating or constraining the subsequent neurons; this process is referred to as firing or graded potential (Wittig, 2000). Although more than 50 types of neurotransmitters have been found, some of the important ones include endorphins responsible for pain

Evaluation and critique Essay Example | Topics and Well Written Essays - 750 words

Evaluation and critique - Essay Example ecomes handy in facilitating the interaction the different variety are thus harnessed through multitasking; proving a significant advantage over them. As a result, what one may view as a shortcoming of someone in just focusing on one vent at a time may present a chance for collaborating different activities via multitasking (Davidson 26). Coupled with the other tips of how to maintain keeping attention for long stretches of time, multitasking provides a rational way of perceiving different activities thereby increasing the probability of success. This is achieved through the enhancement if the ability to unravel problems and other mishaps and at the same time propose amicable strategies that could result into their solutions. Attention that is multitasked is able to split every task in to various parts to other dedicated parts of the brain (Davidson 33). This in turn improves the capability to process the multiple events taking place at the same duration of time, thus overcoming attention blindness. Multitasking is very important in ensuring that a lot of information is registered by the brain especially during instances where there is limited timed framed and not a single event can be allocated its individual time for taking place. This helps to contend with the modern trend of information overload and put up with t he grueling fact that the digital instruments designed in this modern age are formatted in such a way that they do not have a center node that disseminates one piece of information so that people can only listen and focus their attention to one particular information stream (Davidson 42). Employing multitasking and collaboration in studies can be efficient in helping students share their opinions more conveniently. Multitasking and collaboration not only help students in sharing information but also but are also the perfect remedy for attention blindness. Collaboration focused on difference has the implication that problems with high level of

The Impact of Welfare on the Country Economics Essay - 157

The Impact of Welfare on the Country Economics - Essay Example The economic conditions that the world was served within the Post First World War were a mere recipe for the disaster, frustration, and anguish within. Pestilence, crippled bodies, handicapped people, unemployment, no pays for the soldiers, empty stocks all were the outlook of the different European societies. The Economic Crunch that hit the World towards the late 1920s decayed the overall structure of social and economic outfit in a further uglier manner (Brassley et.al, 2012, p. 115). The certain clauses and actions taken by the League towards the defeated nations led to the hostile mindset creation within. For example, Germany was left high and dry, which in turn rose the spirit of revenge and vendetta against the European superpowers. Austria and Hungry were segmented within and left underdeveloped. The spoils of the First World War went directly into the hands of the Big Four namely Great Britain, France, Russia, and Italy. Each aimed at maximizing its gains from the war, which in turn led to the imbalance in the distribution. The establishment of Yugoslavia was another area of weakness with regard to the miss calculation in the overall assessment of a situation that was at hand. The other major events that developed towards the post First World War were the jingoism of the Japanese nation. The attacks on Manchuria by Japan were one of the events marked as an act of hostility towards global peace. The weakness of the League on the basis of the fact that major nations stayed away from it, or left it during the midway made it further weaker in its outlook. The absence of the United States of America from the overall environment of hostility did not help the global perspective and European political affairs.

Principles of tax income law Essay Example | Topics and Well Written Essays - 2750 words

Principles of tax income law - Essay Example In John’s case, he is an employee of a real estate agent but he is carrying out personalised investment activities. This can be seen with the purchase of the motel in order to sell it out as a kindergarten later. A purchase of this kind can be considered as an investment carried out with the intention to make a profit. In terms of the bigger picture, John’s investment activity can be considered as a business activity in ordinary usage since he invests money in order to derive a profit. Receipts or profits created through business activities are treated as ordinary income for most circumstances3 4. In cases where there may be payment complications or where receipts cannot be created from proceeds of business, income may not be seen as ordinary5. However, in John’s case, if the real estate sold out it would have produced a simple income receipt that would have been considered as ordinary income. The onset of the flood and the clearing up of the land can further be considered as business activities on John’s part in order to add value to his property. The assessment that John’s land carried underground hot water reservoirs merely added even more value to his land. John is now being offered money based on the value addition on the motel site he purchased. The value addition activities of John can be seen as business activities analogous to any other value addition properties carried out by any other business. As long as there is â€Å"sufficient connection† between John’s income derived from the sale of land and value addition on the land, John’s income will be categorised as ordinary income according to FCT v Consolidated Press Holdings Ltd (No 2)6 7. A scrutiny of John’s circumstances reveals that he purchased land with a view to make profit and his final transaction with Green Energy results in profit. Such income is considered ordinary income for taxation purposes. Problem Question 1B The capital ga ins tax (CGT) applies to any forms of capital gains made when an asset is disposed off except for certain exemptions. Most exemptions related to CGT in Australia are based on items of personal use as well as exemptions to promote certain business activities. Moreover, the CGT enforced in Australia provides for rollovers under certain circumstances. The contention behind CGT is to tax income that falls within the capital gain category so that it cannot be drained off for other purposes. Assessments for CGT rely on considering any net gains as part of the taxable income structure for a single tax year8. The net gains may result from the sale of owned assets or from any other forms of disposal of assets. Any form of assets held by an individual for a period of one year or more are given a fifty percent discount when considering the CGT on disposal9. CGT was introduced to Australia in 1985 and any assets held by a person before this are exempt from CGT. Assets acquired by a person in or after 1985 are considered alone in CGT deductions10. In the case of Kimberly, her assets were mostly formed well after 1985 so CGT applies to most of her assets except those that are exempt under current CGT laws. In addition to this observation, it is noteworthy that up to 1999, CGT applied after an assessment of the consumer price index (CPI). Under this scheme, changes in the price of an asset due to consumption

Composers of the 20th Century Essay Example | Topics and Well Written Essays - 750 words - 1

Composers of the 20th Century - Essay Example The first and most important way by which Stravinsky did this is by introducing the changing face of his style of composition, while retaining essential and distinctive identity. Stravinsky also introduced the use of motivic development. This involved the use of repeatable musical figures in different guises either in a section of the composition, or in its entirety. Herein, notes are added or subtracted to a motif, without any regard to consequent changes that may take place in metre (20). It is against the backdrop of Stravinsky’s contributions that the idea and practice of pushing rhythms across the bar lines began to gain more notoriety. Consequently, because of Stravinsky’s input, the rhythmic structure in music gained a more fluid and spontaneous streak, especially in his work on The Rite of Spring. The same also made Stravinsky’s compositions take on a more offbeat, primitive and rhythmic drive and thereby making his work more unique. The veracity behind this is underscored by the fact that it is through this effort that Stravinsky is known in the history of music as the only composer who upgraded music to its artistic status. In equal length, Arnold Schoenberg also broke ranks with musical traditions of the past by the many inventions and contributions he made. Particularly, Schoenberg invented the dodecaphonic compositional method which is also known as the twelve-tone compositional method. In so doing, Schoenberg set the path for his students such as Anton Webern, Alban Berg and Hans Eisler who followed the dodecaphonic method of composition and made it famous. Byron points out that Schoenberg showed a departure from the musical traditions of the past by abandoning key centers in his musical composition, and thereby helping perpetuate the concept of free atonality which was relatively new by then (7). Also, Schoenberg’s work and procedures at it were organized in a dual manner, simultaneously. Schoenberg’s